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Pharmacies "LekOptTorg"

Media
#TV
  • Period
    January — March 2022
  • Task
    To inform the residents of St. Petersburg and the Leningrad Region about the loyalty program and promotions of the pharmacy chain partners.
  • Solution
    Placement of advertising on TV channels allowed to involve the widest possible sector of the population (families, young mothers, the elderly, etc.).

    The selection of relevant TV channels, including local TV channels, allowed us to cover all age groups of the consumers.
  • Results
    Increase of brand awareness, increase of traffic to pharmacy sales points.
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