Construction company Mavis

Construction company "MAVIS"

Media

#transitadvertising

Period

2017 — present
(annually during the spring-summer period).

The routes are selected considering the location of the residential complex.

33 vehicles.
Task

To maintain brand awareness through annual reach advertising which complements other advertising media channels (OOH, radio, subway, etc.).
Solution

Transit advertising on the city public transport during its high demand (spring-summer). The selected routes run through the locations of residential complexes. They pass through the central streets of the city, where traffic increases in spring and summer.
Results

Increase of calls to the sales department and increase of organic traffic to the site.

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