Finnish supermarket chain Prisma

Media

#subway

Period

February — March 2022
Task

To develop reach advertising to maintain brand awareness, inform about promotions and attract a large flow to stores. The subway advertising complements other media channels (OOH).
Solution

Selection of placements on subway stations with high passenger traffic, located near Prisma supermarkets. The advertisements were placed on subway stations. Begovaya, Pl. Alexandra Nevskogo, Vladimirskaya, Ligovsky pr., Baltiyskaya, Admiralteyskaya, Obvodny Canal.

Format: lightboxes, city-format, balustrades and digital panels.
Results

Increased flow of potential buyers and growth of coverage due to promotional offers.

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