Finnish supermarket chain Prisma
Media
#subway
Period
February — March 2022
Task
To develop reach advertising to maintain brand awareness, inform about promotions and attract a large flow to stores. The subway advertising complements other media channels (OOH).
Solution
Selection of placements on subway stations with high passenger traffic, located near Prisma supermarkets. The advertisements were placed on subway stations. Begovaya, Pl. Alexandra Nevskogo, Vladimirskaya, Ligovsky pr., Baltiyskaya, Admiralteyskaya, Obvodny Canal.
Format: lightboxes, city-format, balustrades and digital panels.
Format: lightboxes, city-format, balustrades and digital panels.
Results
Increased flow of potential buyers and growth of coverage due to promotional offers.
Let’s do
the same?
the same?
Best cases
The address
Russia, St. Petersburg, Bolshaya Pushkarskaya st., 37 / Kronverkskaya st., 29
For advertising:
For other questions:
Media Insight LLC
Moscow
St. Petersburg
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