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Construction company "RosStroyInvest" Residential complex Familia
Digital
#target
#smartTV
  • Period
    April — May (4 weeks)

    St. Petersburg
  • Task
    Seasonal advertising campaign to increase sales.

    Audience: men and women aged 35−55 with an income above average.
  • Solution
    Placing a video on IvI Smart House.

  • Results
    Increase of calls to the sales department, 581,430 displays, coverage — 154,119.
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