Construction company "RosStroyInvest" Residential complex Familia
Digital
#target
#smartTV
Period
April — May (4 weeks)

St. Petersburg
Task
Seasonal advertising campaign to increase sales.

Audience: men and women aged 35−55 with an income above average.
Solution
Placing a video on IvI Smart House.

Results
Increase of calls to the sales department, 581,430 displays, coverage — 154,119.
Let’s do
the same?
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