TPS Real Estate

Media

Period

2024
Task

TPS Real Estate implements commercial projects in the field of commercial real estate. The tender task was to launch advertising campaigns for six shopping centers in four Russian cities-Moscow, Sochi, Krasnodar and Novosibirsk
Decision

For this project, we regularly analyze placement metrics, collect analytics, and prepare reports for each item. We are looking forward with optimism to 2025, the new tender and are preparing to conquer new heights!
We also started working with the Metropolis shopping center – one of the most famous and largest shopping centers in Moscow. We have developed a full-scale media strategy for it. The goal is to reach 90% of the target audience by the end of 2024.
Results

A dive into customer data and an audit showed that traffic is affected by many factors, even the air temperature! Based on this, we came up with flexible monthly planning and regular monitoring of activities, including optimizing targeted programs and replaying radio stations.
The project turned out to be multi-level and complex. To achieve success, we have combined the efforts of almost all departments of the agency. We present solutions, discuss them, and put them into practice together.
Such projects are a real boost for our team and an opportunity to show our strengths

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