Smile of the Rainbow. Special project
Media
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PeriodMay 2024 -
TaskInforming the public about the "Marathon of Wishes"campaign -
DecisionDissemination of information about the "Marathon of Wishes" campaign by branding trains in the Kazan metro made it possible to attract the attention of the target audience and increase brand awareness. The exterior pasting was decorated with bright colors and informational materials about special offers. This approach made it possible to effectively convey information to potential customers and participants of the campaign -
ResultsThere is a significant increase in attention among residents of Kazan to the campaign and the "Smile Rainbow" brand after the introduction of branded metro trains. Increased traffic to the company's website, as well as an increase in the number of participants in the promotion in the region
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