Influence marketing
Construction company KVS residential complex "YugTown. Olympic quarters"
Period
September — October 2021
Task
A new project "YugTown. Olympic quarters" by the KVS developer is promoted by bloggers.
Solution
Cooperation and advertising integration with family bloggers from St. Petersburg and Moscow in social network (posts, Stories, Reels).
Results
The advertising campaign involved seven bloggers with outreach of subscribers from 200 thousand to 1.8 million. The coverage of the advertising campaign was more than 5 million.
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