Search Engine Optimization (SEO)
SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results.
Online Reputation Management (ORM) — online reputation management
ORM is a complex of measures to improve the reputation of a brand on the Internet.

This service influences public perception of a brand, product, service or person on the Internet. Its goal is to find and neutralize negative publications, as well as to form a positive image of the brand. It uses manual and automated monitoring and removes negative content on review sites, forums, video channels, theme sites and social networks.
Search Engine Reputation Management (SERM) — reputation management in search results
SERM, unlike ORM, affects only the top search results. The service creates a positive impression at the first glance at the search results for your brand.

As part of SERM, we place positive and neutral reviews on sites and promote positive articles.
Contextual advertising
Contextual advertising implies promoting ads based on search queries or interests of the audience. The main service for placing contextual advertising in Russia is Yandex.Direct. Google.Advertising is used for placing ads abroad.

We develop an advertising strategy for brand promotion, study the characteristics of a niche and analyze competitors, use Yandex.Metrica and Google Analytics systems, create an advertising account structure, collect a semantic core, monitor and edit work during an advertising campaign, and provide full reporting in the course of work and after the advertising campaign.
Targeted advertising
Appears on social networks (VK, LinkedIn and others), as well as on Google Display Network and Yandex Advertising Network. It allows to customize the parameters of an advertisement for the target audience: age, geolocation, interests, etc.

The service includes: analysis of competitors; development of an advertising strategy for brand promotion; testing and setting up an ad for your audience; monitoring; adjusting an ad and sites during the advertising campaign; providing full reporting in the course of work.
Online media advertising
It is a customized selection of techniques for lead generation and an increase of brand or promotion awareness.

Media advertising works at the top of the sales funnel. It can be presented in the form of textual or graphic advertising materials (banners, videos) on news portals, sectoral and themed sites, video hosting sites, etc.
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